Microsoft claims “our biggest competition isn’t another console” following Halo PS5 announcement
Following plenty of leaks and rumours, the Halo 1 Remake – Halo: Campaign Evolved – was finally announced to be coming to PC, Xbox and PlayStation. Being the core pillar of the Xbox brand, Halo’s arrival onto PlayStation has once again sparked up discussions regarding exclusivity. According to Xbox’s Matt Booty however, “our biggest competition isn’t another console.”
Taking part in an interview conducted by The New York Times (paywalled) following the official announcement of Halo: Campaign Evolved, Xbox game content and studios President Matt Booty was asked about the Xbox mascot coming to what was at one point its competitor’s console.
In a similar response to that which we have heard from plenty of gaming executives over recent years, Booty stated: “We are all seeking to meet people where they are. Our biggest competition isn’t another console. We are competing more and more with everything from TikTok to movies.”
As mentioned, we’ve heard similar words from various higher ups across multiple different publishers over the years. Still, while technically the likes of TikTok could be competing for someone’s time, the comparison still feels odd and creates a direct equivalency between two entirely different mediums based on a single metric.
KitGuru says: What do you think of this statement? Do you agree? Are you excited to see Halo coming to PlayStation? Let us know down below.
